Porohita meaning -
‘Porohita / The Disc'
Represents the circle of life which has no beginning or end.
This is the approach that Porohita take to faciliating, consulting and inspiring the Rural Sector.
Focusing on working with people and businesses rurally while helping lead agriculture - with a particular focus on reducing rubbish and waste towards our circular future.
What is a CIRCULAR ECONOMY?
The essential concept at the heart of a circular economy is to ensure we can unmake everything we make. The Agriculture Sector cares about our environment and shows kaitiakitanga (guardianship of the land) everyday - the opportunity is to continue to grow our knowledge and skill set to do this in our ever changing business landscape.
A circular economy is based on these three principles.
The products we use for all aspects of life are often designed and manufactured with little thought for the resources consumed in making them or what happens to them at the end of their life. Apart from the most expensive purchases we make, like a car or house, when something breaks in our modern world it is often more expensive to repair than to buy a new one, and usually it goes to the landfill. Simply put, these products are not designed for reuse, repair, refurbishment or to be remanufactured.
This take-make-dispose mind-set has created a linear economy.
A circular economy is an alternative to the traditional linear economy in which we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life.
When a product is designed for the longest use possible, and can be easily repaired, remanufactured or recycled (or used, composted and nutrients returned) we consider it to have a circular life cycle.
A circular economy is fuelled by renewable energy (eg solar, hydro, wind and tidal power, and biofuels).